Thereportwas published by the Irish Council for Civil Liberties ( ICCL ) , written and designed by " Google ’s biggest headache"Dr Johnny Ryan .

RTB relies on personal data – includinginfo on your location , machine , and graze habits – to personalize ads , with the transcription and sharing of data being referred to as an RTB program . These advertising auctions generated over $ 117 billion in 2021 in the US and Europe , the composition lay claim – andother estimatesexpect the RTB market to grow a further $ 16.52 billion by 2026 .

On modal , per day , a person ’s data is partake 747 sentence in the USA and 376 times in Europe , the ICCL report found . unite , this comes to an average of 294 billion broadcasts per 24-hour interval in the US , 197 billion a daytime in Europe , and a staggering 178 trillion per year in the US and Europe combine , the report arrogate .

In the US , the hard - hit residents were in Colorado , with an estimated 987 RTB broadcasts daily , whereas the District of Columbia came out the lightest at 486 . UK resident were the most reveal in Europe at 462 broadcasts daily , whereas Romania had the least at 149 .

However , the report excuse that “ We regard the figures lay out for RTB broadcast as a low estimate . The diligence flesh on which we bank do not include Facebook or Amazon RTB broadcasts . ”

Google was identified by the composition as the biggest RTB company , allow 4,698 firms in the US and 1,058 in Europe to access RTB data point . In a statement sent toTechCrunch , a Google spokesperson said that “ We do n’t portion out personally identifiable information and we also do n’t show advertizing based on raw entropy , such as wellness , backwash , or religion . We ask publishers to prove they have people ’s consent before establish any personalised ads and have done for many year . ”

The account come after another scandal around the grocery for personal data , withMotherboardreporting that location data broker SafeGraphwas selling information onthose who visited Planned Parenthood . This data include harvested localisation information , prove where soul came from and where they perish after visit Planned Parenthood . After Motherboard ’s report , SafeGraph stopped sell this information , citing “ likely federal changes in family line planning entree ” ( aka theleaked overturning of Roe V Wade ) in astatement .