The date ofParis Hilton’sweddingto her husbandCarter Reumwas no coincidence.
“11:11 has always been my favorite time of day,” the DJ and businesswoman toldVogue.
“It’s my reminder to make a wish and be open to miracles,” she continued. “This date is special to Carter and I — it represents our love story, which both of us knew was meant to be.”
The special time and date also inspired the name of Hilton’s newest business endeavor, 11:11 Media.
For more on Paris Hilton’s wedding to Carter Reum and other top stories, listen below toour daily podcast on PEOPLE Every Day.
Christopher Polk/Shutterstock

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
Hilton has spoken about her affinity for 11:11 in the past. Last month, her frequent tweets about “11:11” led a fan to believe “a bot” hacked her account.
“Nope, not a 🤖 lol😹It’s me,” theSimple Lifealumreplied. “I’m obsessed with 11:11 😍 Make A Wish.”
Hilton and Reum, whostarted dating in 2019,got engagedin February. The romantic beachside proposal occurred days before her 40th birthday.
“When you find your soulmate, you don’t just know it. You feel it,” shewrote on Instagramat the time. “My love & I have been together since our first date, and for my birthday, he arranged a special trip to tropical paradise As we walked to dinner along the beach, Carter led us to a cabana adorned with flowers and dropped to one knee. I said yes, yes to forever.”
Ahead of their wedding, Hilton said building her future with Reum is “the most exciting chapter of my life.”
“I’m so grateful that we are true partners and best friends,” shewrote on Instagramin September. “Thank you for all the ways you uplift and inspire me to be a better me. I love you so much!”
source: people.com