How the Hell Is HTC Hurting Right Now?

Endlesshardware rumors . A dedicated fanbase . Thebest Android phones around . How is it that HTC , a company that people actually care , and which looks like it ’s doing so well from where we all stand , ishemorrhaging profit ?

Q3 financials are in , and theyshow nothing but infliction :

Smartphone maker HTC Corp reported Tuesday an 18 % drop in third - poop nett profit … The party , the world ’s largest maker of telephone set using Microsoft Corp. ’s operating organisation by shipments , said its net profit for the three months ended Sept. 30 fell to NT$5.76 billion ( US$ 179.0 million ) from NT$6.99 billion a year earlier .

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This is worse than predicted . So alright , get ’s believe : What could it be ? calculate closely :

The company , the world ’s large Jehovah of phones using Microsoft Corp. ’s operating arrangement by shipments

Ah , right , this . As much publicity as HTC ’s Android phones get from the tech press , they ’re still a Windows Mobile company at their core , a fact which is becoming more ballast than fuel . That , aggregate with all the money they ’re pass on change that , i.e. marketing their Android push , makes being HTC right now a dear proposition . take out through , guy wire ! Then you could put Android on theTouch HD2and we can all go home felicitous . If that ’s not your program , somehow , then kindly sulk off and die . [ WSJ ]

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