Google Chrome Will Crack Down on Maddening and Disruptive Video Ads in August

Google is bringing the hammering down on website assay to stuff their TV substance with infuriating advert set out in August , specifically contract aim at three particularly madden eccentric of wrongdoer .

Google announced Wednesday that beginning August 5 , 2020 , website must intercept serve specific case of video ads or Google will stop showing all of the ads on those site . The decision follows a raw Better Ads Standard from theCoalition for Better Ads(a big business group that Google is part of ) for inadequate - human body video content on both mobile and screen background . The guidance is based on research from 45,000 consumer in eight area and takes aim at disruptive and pesky telecasting ad data formatting .

“ The Coalition for Better Ads is proud of to add this new Standard to our creature to serve the on-line advertizement industriousness better the experience for consumer , ” Neal Thurman , managing director of the Coalition for Better Ads , say in a statement . “ Broadening the environments cover by our Better Ads Standards will benefit consumers and provide additional guidance for concern to respond to consumer preference . ”

Photo: ROBYN BECK/AFP (Getty)

As well as book the cyberspace at heavy responsible for better , more consumer - friendly picture ad experiences , Google said its video behemoth YouTube will be held to the same standards . Product Manager Jason James wrote in the companionship ’s web log that Google will “ update our product plans across our advertizing political platform , including YouTube , as a result of this touchstone , and leverage the research as a tool to help guide product development in the future tense . ” But these practices seem in argument with what YouTube already does . We ’ve reach out to Google to clear up whether anything will be changing about YouTube ’s current ad standards and we ’ll update this post when we experience a answer .

May these vexing video ads be banished straight to hell and never render .

Google

Gif: Coalition for Better Ads