Google has never made a successful social meshing , but you have to give the caller some credit for never giving up . After the shutdown of platform like Orkut , Google Buzz , andGoogle+(and the shuttering of message services likeAlloandGoogle Wave ) it appears that Google is testing out yet another social internet , this one calledShoelace .

make grow by Google ’s experimentalArea 120product development shop , Shoelace is a hyper - local societal networking app ( available on Android and iOS ) that purport to connect multitude base on shared interests in specific events and in - individual activities . In brusk , Shoelace look like a social web that encourage people to drop less time on their phones , and more time doing something , anything in real aliveness .

https://gizmodo.com/allo-could-have-been-great-google-blew-it-1833234241

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Image: (Google)

With Shoelace , user are able to create “ Loops”—like the loops on a shoelace , get it?—which are fundamentally list for events that can be shared with others on the app , with the side end of possibly help mass make a new friend or two .

Conversely , if you do n’t have any of your own event to indicate , users can designate their interest in a variety of categories , which shoestring will use to recommend a number of “ manus - picked ” activities the app think you might like , so you wo n’t have any excuse for saying there ’s nothing fun to do ever again .

user will also be able to produce profiles so that they can share some tidbits about themselves , learn about others in their “ crews , ” and make it easier to engineer and plan for approaching events . According to Shoelace ’s listing on theGoogle Play Store , the most late update to the app sum the power to portion out Loops using a hyperlink , something that could make it even easier to spread the word about upcoming bodily process .

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Just think of all the fun you could be having.Screenshot: (Google)

Unfortunately , Shoelace is currently only useable in one place , New York City , though Google pronounce its goal is to bring Shoelace to cities across the U.S. in the future tense . Google is eventaking requestsfor trace on places it should bring Shoelace to next . And even if you do live in or near NYC , access to Shoelace is invite - only for now .

As fun as it is poke Google for past failures in the societal net space , amid growing concerns that time spend on platforms like Twitter , Facebook , and Instagram is make a disconfirming impact on our lives , it ’s kind of refreshing to see a societal connection whose primary purpose is to further mass to spend less time on tell connection and more clock time actually doing thing .

And even if Shoelace does n’t make it in the long running game , I would n’t be surprised to see many of its features and theme incorporated into Google Maps or another Google help in the future .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

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