If you ’ve been enquire why you could n’t consecrate food without leaving Facebook , you ’re in chance . Facebook just establish this very feature and it sounds simply frightening . Remember when Facebook was just a utility that helped you detect your friends ’ email address ? We were such dork back then .
Thepostannouncing thispreviously testedfood consecrate lineament details a really direful present tense and an even more dreadful time to come . Facebook ’s Alex Himel writes :
place food for takeout or delivery is hypothesise to be mere . That ’s the stage . But somehow it ’s start complicated . First you need to decide what to eat , then you have to sift through a cluster of selection and service .
Ordering food is not that complicated . In fact , it ’s one of the most streamlined experience the gig economy has devote us thanks to Grubhub ’s habit of buying up every popular food regularize services in existence , admit Seamless , MenuPages , and most recently , Foodler . Facebook is n’t just elicit up its own version of Grubhub , though . The societal net seems to be picking up the scraps Grubhub left behind in some weird convergence of unexampled revenue current , novel advertising opportunity , and just one-time fashioned data compendium .
Here ’s Alex Himel again :
People will be able-bodied to graze eating house near them that take ordering viaDelivery.com , DoorDash , ChowNow , Zuppler , EatStreet , Slice , and Olo , as well as straight off from restaurants includingPapa John’s , Wingstop , Panera , Jack in the Box , TGI Friday’s , Denny’s , El Pollo Loco , Chipotle , Five GuysandJimmy John ’s .
Alex , buddy . That sound unfeignedly ugly . The only thing that sounds worse than eating at Denny ’s is ordering Denny ’s for delivery from inside of the Facebook app and somehow depositing another penny in Mark Zuckerberg ’s pocket .
This is n’t just what ’s bothersome about Facebook blindly charging into another market with another poorly consider military service . It ’s just a reminder that Facebook , the once - useful thing you did back in college , has become the next Yahoo and is drown its most useful feature in a ocean of net profit - athirst bullshit .
If you do n’t believe me , just take a look at the preceding decade in Facebook history . Ten years ago , Mark Zuckerberg took the stage atthe ship’s company ’s first F8 conferenceand announced developer access code to the Facebook societal graph , meaning anyone could build apps that would subsist entirely within the Facebook ecosystem . This is the move that take to Farmville and countless other garbage experience enabled by Facebook becoming a platform instead of a service in and of itself . later on , in 2013 , the social connection tried to double down on this basic conceptwith Facebook Home , a launcher for Android phones that integrate Facebook features into the operating system . This effectively meant that any time you were using your sound , you were also on Facebook .
Neither of this initiatives were finally successful , but that has n’t stopped Facebook from reconstruct the functionality of services that used the social web ’s political program in the form of new Facebook feature . This intellectual nourishment ordering is just the latest example of this . For case , ChowNow offer the ability to order from restaurants like a shot from those byplay ’s Facebook pageyears ago , but the new characteristic simply combine these services into one Facebook - stigmatize experience . It ’s unclear if or how Facebook is share receipts with companies like ChowNow going forward . Nevertheless , Facebook is always do up with fresh attack to get hoi polloi to spend more fourth dimension on Facebook , choke up what was once a simple , utilitarian service .
You do n’t have to use Facebook ’s new food ordering thing if you do n’t want to . Based on the paltry list of partners , there ’s a expert probability that it sucks . You also do n’t need to utilise Facebook if you do n’t want to . It ’s not that fun any more !
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