So there was a wildly successful Black Keys concert in Seattle the other daylight featuring some Microsoft products . Or was it a Microsoft Windows store launch featuring the Black Keys ? Did people even recognise Microsoft was involved ?

I jolly Microsoft , really I do , but when people are camping outside your new store on launch day and they are doing it solely because of the band and your retail experience is n’t even a radar target on the radar something is slightly awry , correct ? I mean , these events should excite people about the product and get that branding stuck in their heads , not serve as an easy manner to see a free blue concert .

As TechCrunch justifiedly remark , Microsoft products are undeniably everywhere . intact corporations bet on Outlook , Excel and Power Point ( and more ) to make thing run . If these products suddenly disappeared , businesses would collapse catastrophically . But , when it come to selling , the troupe falls flat more often than not .

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Without a loose Black Keys concert , for model , do you really think anyone in Seattle would have noticed this new store at all ? [ TechCrunch ]

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