China’s Newest Apple Store Is A Calligraphy Masterpiece

I am contumaciously not an Apple Store kinda individual . I ’ve yet to queue up for the late iPhone , certainly do n’t aimlessly browse around during my tiffin hr , and purchase all my cases off Amazon . But Apple ’s latest chunk of Cupertino on foreign soil would make me switch all that .

For the opening of its up-to-the-minute store in Hangzhou , Apple draft in calligraphist Wang Dongling to paint a arresting wall painting for the front of the store . The nontextual matter is in fact a verse form , “ Praising West Lake in the Rain ” , a 2000 - year - old study that celebrates the importance of the provincial capital .

The video above is staring Apple — soft broth footage , a news report about the fragile balance between Modern and honest-to-goodness , an excessive telephone number of sunsets — but it does n’t take away from what is candidly a neat idea . I intend heck , any variety from two - storey metal and glass staircases is fine by me . [ AppleviaGizmodo Australia ]