Ashton Kutcheris channeling his inner sleuth.
On Thursday,Cheetosunveiled a sneak peek at their upcoming ad forSuper BowlLV, which features the 42-year-old actor in a rather mysterious role.
At the start of theshort teaser clip, Kutcher walks into a dark room for a private moment before he opens up a large manilla envelope and pulls out a series of photographs. “Oh my gosh,” theThat 70’s Showalum says as he shuffles through black and white stills of what appears to be parking garage security footage.
Then, as he pulls out one final item included in the envelope — a flat and empty bag of Cheetos’s new Crunch Pop Mix — Kutcher stares in shock before the clip cuts to black. “I knew it,” the actor is heard saying before the final moments of the video play.
Ashton Kutcher to star in Cheetos’s new Super Bowl 2021 commercial.Cheetos/YouTube
According to apress release, fans of the cheese puff snacks and theTwo and a Half Menstar will have to wait until Super Bowl Sunday on Feb. 7 to learn more about the mystery involved in the clip. The release also teases that Kutcher will involve other “celebrity star power” into the “dramatic — yet mischievous — story.”
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Kutcher’s new Cheetos teaser comes after the brand featuredMC Hammerin their 2020 Super Bowl ad.
RELATED VIDEO: MC Hammer Cheetos Super Bowl Teaser
In the clip, the musician is seeneating a bag of Cheetos in front of a piano, but when he goes to play he realizes he can’t touch the keys because his hands are covered in “cheetle” (the official name for the orange dust left on your fingers). Thus, as the legend goes, “U Can’t Touch This” was born.
“We saw the Super Bowl as the only fitting place to debut our biggest product launch in a decade with Cheetos Popcorn,” Rachel Ferdinando, SVP and chief marketing officer at Frito-Lay North America said at the time. “And of course, joining our mischievous brand identity in a playful way with MC Hammer was a perfect fit.”
source: people.com
