Apple Assembles Chip Design Team, Plans Custom iPhone Guts

TheWSJ reportsthat Apple is putting together an all - starchip designteam , starting with the former CTO of AMD , to work on in - house units for wandering gadget . Old habitsdie hard .

Apple is prone tooccasional fitsofvertical integration , and has never been frightfully reluctant to work counter to the prevailing computer hardware nothingness , but this does n’t sound like some Jobsian act of contrarianism . The news report indicates that it ’s the iPhone ’s unparalleled power and performance requirement that are driving this move , at least seemingly :

https://gizmodo.com/apple-buys-itself-a-little-chip-company-known-for-super-382929

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Apple could use the internally developed chips to sharply reduce the baron consumption of its hit iPhone and iPod cutaneous senses devices , and possibly add graphics circuitry to assist its hardware run naturalistic game software and gamy - definition videos , the great unwashed familiar with its plans say .

Apple already put to work with Samsung , the manufacturer of the ARM - found mainframe used in the iPhone and iPod Touch , to design fries suited to their specific pauperization , and Apple is a gravid enough company that it does n’t have trouble coaxing sartor - made computer hardware out of its suppliers . But totally in - star sign chip conception boasts the Brobdingnagian advantage of secrecy ; murder Samsung from the par ensures that any power - saving , graphics - boosting chip feature Apple manage to conjure for their next iWhatever do n’t eventually find their way into units usable to other industry heavyweight like HTC or RIM .

So do n’t bedevil Apple ’s latest move with an crusade to goad institution — from here , this look like technology - hoarding , staring and simple ; a bid to further insulate their mobile devices from contention by interlock down their ironware as hard as they do their computer software . [ WSJ ]

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