engineering science ? Amish ? What does a hombre with a jaw beard name Jebadiah know about technology ? As off-the-wall as it sound , the Amish are actually a potent applied science sales tool .
An interesting article in theNew York Timespoints out that the achiever ofRoll - n - Glowspace heaters is due , in magnanimous part , to the participation of the Amish . These dear place heaters have the look and feel of a actual open fireplace , and the marketing blitz that highlights the Amish craftsmanship involved with each heater importantly increase the quality credibleness . As it turns out , many of these marketing campaigns have been a piece on the shadowy side — form it appear that the entire unit was an Amish innovation , craft from start to finish using their skilled labor . In reality , they are only involved with the mantles .
course , many have condemnedHeat Surge , the troupe behind the Roll - n - Glow , claiming that they are exploiting a decent , God - fearing residential district . But one has to wonder — who is really being exploited here ? The Amish are believably making a killing . The overwhelming success of this campaign has spawned impersonator and put the Amish on the technology map . Perhaps Roll - n - Glo is just the first measure in building an Amish technology empire . In the future we will all be clamour to a press event admit in a barn , where Jacob will deport a keynote on a new hand - crafted line of wooden cellphones that make quartz glass light call and protect us from Satan . [ NYT ]
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