One of the last bombastic main podcast networks in the U.S. will soon become a underling of Amazon .
On Wednesday , thee - commerce giant announcedthat it had a acquired Wondery , the podcast newspaper publisher best have sex for successful serialized display like “ Dirty John , ” “ Dr. Death , ” “ Business Wars , ” and “ The Shrink Next Door . ”
“ Amazon Music launched podcasts in September 2020 , and together with Wondery , we desire to speed the growth and evolution of podcasts by bringing Almighty , host and immersive experiences to even more auditor across the earth , just as we do with medicine , ” the company said in the statement . “ This is a polar moment to expand the Amazon Music offering beyond music as listener habit germinate . ”
Photo: PHILIPPE HUGUEN / Staff (Getty Images)
Although Amazon did not initially reveal the terms of the long - expect deal , a write up in the Wall Street Journal speculated that Amazon could have web Wondery for around $ 300 million — a figure that would far exceed the price Spotify paid when it scoop up Gimlet spiritualist back in 2019 .
Another source who spoke to the Journal suggested that Wondery was on racetrack to net an annual gross of over $ 40 m in 2020 , with about 75 % of that profit add up from advertizing .
The Spotify muckle does seem to be the governance ring Amazon is reaching for , specially considering that the former company ’s foray into podcasts has been so successful that it’sreportedly already consideringlaunching a ratifier - only level .
While Amazon did not outline a closing date for the deal , it did observe in a blog post that the experience of listening to Wondery ’s mental object would not change for users in the short - full term , and that it would use its resources to “ continue to bring more customers to streaming as we expand selection and ensure we are a destination for our customers to find , find , and listen to the Creator and artists they enjoy . ”
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