© Anthony J. Causi / Icon SMI / Corbis
Sunday will notice the 17th time that NBC has spread the Super Bowl , tying it with CBS for the most in NFL history . Here ’s a abbreviated history of the Super Bowl on TV .
The AFL-NFL World Championship Game Simulcast
In 1967 , NBC and CBS simulcast the first Super Bowl between the Kansas City Chiefs and Green Bay Packers , which was then shout out the AFL - NFL World Championship Game . NBC and CBS used the same television feed , but dissimilar announcer . NBC was still in commercial-grade when the second one-half kick off , leading the reader to blow the testis dead while it was in the breeze . The Packers were asked to kick off again . The simulcast marked the last clip that an NFL game was telecast on two networks until December 2007 , when the league allow NBC and CBS to show the New England Patriots ’ bidding to fill in a double-dyed regular season against the New York Giants .
Going Global
The first Super Bowl was broadcast on two web , but in only one words . Sunday ’s biz will be shown in more than 180 countries and in 30 different languages .
accord to David Tossell , director of public affairs for NFL International , 15 foreign crews are in Indianapolis to broadcast the secret plan . “ That ’s a swelled increase over the last few years , ” Tossell sound out . SiriusXM radio will offer 12 unlike live program in eight spoken communication , include English , Spanish , French , Japanese , German , Flemish , Russian , and Mandarin Chinese . Super Bowl XXX between the Dallas Cowboys and Pittsburgh Steelers marked the first meter that the biz was broadcast in the Navajo language . Former Eagles tight end Chad Lewis , work as a color psychoanalyst for CCTV , a Chinese meshwork , during Super Bowl XXXVIII . Lewis , who played college football game at BYU , became fluent in Mandarin while on a Mormon missionary station to China .
What’s a Super Bowl Broadcast Worth?
Super Bowls regularly rank among the most - view primetime programs . In fact , the preceding four Super Bowls rank as four of the five most - watched broadcast in U.S. story , with the MAS*H finale from 1983 now range No . 3 . More than 110 million hoi polloi are expected to watch Sunday ’s secret plan . According to Forbes , the price of a Super Bowl ad has increased by 5.7 % annually over the last 14 twelvemonth and the modal 30 - second spot this class cost $ 3.5 million . ( A 30 - second spot during Super Bowl I be $ 42,000 , or roughly $ 280,000 when keep in line for pomposity ) . While NBC will utilize some Super Bowl advert outer space to encourage its own shows , it should wreak in more than $ 250 million in advertising revenue this year . Given the number of viewers , many analysts consider Super Bowl spots a bargain for adman .
Rotating System
From 1968 through 1984 , NBC and CBS alternate the rights to the Super bowlful . ABC got into the mix in 1985 , and garner bombilation leading up to the game by stir up its denote assignments . For its Super Bowl first appearance , ABC bump O.J. Simpson from the broadcast cubicle to a studio psychoanalyst lance in party favor of Joe Theismann , who provide color commentary along with Don Meredith . Frank Gifford handled the dramatic play - by - play duty . Fox spread its first Super Bowl in 1997 with the familiar team of Pat Summerall and John Madden in the booth . ABC last had the Super Bowl ’s programme rights in 2006 . Since then , the rights have rotated among CBS , Fox , and NBC . Those three networks recently go their telly flock with the NFL through the 2022 season , with the total combined yearly right hand fees tote up around $ 3 billion .
